the PR or public relations is a branch of the marketing mix in below-the-line communications. A distinction should be internal and external corporate communication, ie communication for internal and / or external target groups. Industry-specific PR in B2C and B2B is as Financial / Investor Relations (Financial Communications) - this is for the circles with capital interests, such as co-owner, creditor or financial analysts. In addition, there are healthcare PR, ie PR Gesundheits-/Pharma-Kommunikation, set-and program-PR (TV Personality). Outside the B2C and B2B PR there as the communication work for offices, agencies, organizations and associations. Politics & Public Affairs addressed confidentially and mandate-makers in politics and public administration. The tasks include monitoring, theme-making (agenda-setting), policy and position papers, Arguments, conversations (lobbying), positioning, Issue Managing and events. Political and public relations campaigns or political communication, Political Consulting (election campaign), Politics & Society. Furthermore Gouvernment Relations (= direct interaction with the legislature).
to business-related PR addressed include the outside, the Corporate Social Responsibility (CSR - social commitment, engagement, foundations, air, sustainable management, environmental performance (eco Relations) - of which not clearly defined: Corporate Citizenship (Citizenship as contracts to social enterprises , make donations), Community Relations is aimed (in itself Residents and the neighborhood). Once it is finely shaping addressed include human relations - this is directed at employees, but also their families as well as former and potential employees. For product-related PR is the brand or brand PR, product publicity and product PR - this is aimed at users and potential users of products and services. . For example, the personal PR ghört Litigation PR (assistance in legal processes) to manage Personality PR (PR for image building of managers, etc. show stars
PR operations and distribute PR means issues and communication challenges These include issues management - these is thematic communications, crisis management (Crisis Management) and Media Relations (for representatives of mass media journalism as potential disseminators of public information dissemination). The activities within the PR include press and media cooperation, the creation of press releases, PR-Artikel/Werbung (advertorial), with articles / PR Articles (Article Marketing), Press Kit, press distribution, media monitoring, press clipping, newsroom tours, Expert Round Table, press conferences, conferences, background talks, advocacy, interviews, studies and surveys. The communication channels used by the PR agencies in Darmstadt and others, including customer magazines (Corporate Publishing) Magazines, print and online media.
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