The Online Marketing Online (including interactive media, electronic media, digital media, new media, virtual worlds, interactive, Internet communication) is a very broad discipline within marketing communications. Basis of marketing on the Internet, the corporate website (website of the company) in the network. The disciplines of online marketing online advertising, ie display ads include (all graphic - Banners, etc.), online Standarwerbeformen qalso eg banner advertising, online special forms of advertising: pop-unders, content Ad, Flash Layer, microsites, landing pages. Furthermore, moving image moving image communication in the following formats: Viral Marketing Spot, Web TV, Online Video. Rich Media (video ads, animation (optical), acoustically)
online advertising media placement including networking and social media sites. In addition, content near formats text link sponsorship (Content = digital content). The search engine marketing is divided into SEM and SEO. SEM (Search Engine Marketing - Search Engine Marketing or SEA (Search Enginge Advertising - search engine advertising and keyword advertising), such as sponsored links. Yahoo, Google (sponsored links), Google Adwords, Adsense. Including the preparation of landing pages (microsites). SEO (Search Engine Optimization -.. Search engine optimization including through search engine optimized content and Backlinking (management domain portfolio) Another discipline is e-mail marketing and advertising, including corporate newsletters and one stand-newsletters, online mailing and email Marketing. Another communication channel is the affiliate marketing. The advertising agencies in Darmstadt, but also in the agencies in Frankfurt and the surrounding area is one in all areas of online communication in good hands.
Web 2.0 marketing. First and foremost, these are social media communication (direct-to-consumer marketing), SMO (Social Media Optimization) website for social media optimization services social Advertisement, Viral Campaign, Multimedia: Photo / video sharing, managing photos, logos, etc. and online PR. In Social Media PR (incl. establishment of a social media newsroom) the social networks are eg networking, press section, links, mailing list management, agenda setting (group) Corp.. Setting up the page, micro-blogging (Twitter, status) spread is press releases, bloggers to polls, events and promotions, public relations, internal communications, people use search engine (Personality-PR, Reputation Management), social bookmarking / tagging social ie for example create a clipping archives, corporate blog (used for setting issues), corporate website (establishment press, Pod-/Vodcast), collaboration: forums, chats, Review sites, communities (online reputation management and monitoring), subjects setting, SMM (Social Media Marketing) for example by building their own forums, communities, expert knowledge, wikis = business presentation, knowledge management. Among the other new (interactive) media include: online TV: Online Videos and Live Streaming, Internet TV, Online Games, mobile, mobile content, online mobile : SMS Marketing, Bluetooth.
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