The activities of advertising agencies in Darmstadt include the design and the briefing of marketing and communications projects, positioning and strategic direction. In the offline communication these include the management of promotional activities, planning and design, project management, controlling. In the creation of text advertising: development of headline, body text (copy - Long-copy, short copy), claim (slogan) for traditional print advertising media, including advertisements, advertorials, posters, flyers, brochures and catalogs. Development of radio and TV ad texts. In the below-the-line field production of texts for Vkf.-advertising, mailings, textual design for Exhibitions, events and sponsorship activities. In the management of public relations and media partnerships: creating mailing list, media monitoring / press clipping, editorial, tours, expert roundtable, initiating contacts for journalists, press conferences, background talks, advocacy, interviews, initiation of studies / surveys. PR in the text: Press Kit. Creation with articles, speeches, articles customer magazines (Corporate Publishing), editors. Also in the online communications and in the content and copywriting for corporate website and intranet are advertising agencies in Frankfurt / M. and operational environment. These include: online advertising, such as cooperation transclusions, banners, text links, search engine marketing and e-mail marketing as newsletters, e-mailing. Trend and future research. Among the most important terms are : Interactive performance-oriented, usability conversion, market segmentation / segmentation criteria, build and maintain a positive brand image and reputation management, increase brand awareness and brand awareness, involvement or included the user with product, high-involvement or . high inclusiveness of the user buys the same time as product, brand extension, hybrid buying behavior and consumer and luxury at discount stores, or LOHAS green & enjoying. Integration of advertising, relevance decision for the target group. Ambush marketing and marketing from the ambush, Diversification and range expansion, vertical integration or themes and content to make available all channels, this is a modern, essential for the design of media-friendly content. Sustainability and pre-and after-care in all parts of the production. Fulfillment ("fulfillment") and the entire activities, which are used after the conclusion of the contract, the delivery to the customer (eg shipping). Continuity of communication and attributes that make a mark in the core. In the center is the customer. In the wider circle Integrated Communications (across channels), marketing mix, media mix, cross-media, corporate identity, holistic, Multi-channel strategy, cross-marketing, briefing, design and management of marketing communications, positioning, and long-term strategic direction, advertising and media planning. The slogan expresses from central promise. Deweiteren product benefits, unique selling proposition, vision.
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