interactive, electronic, digital media create virtual worlds for new media. An Interactive Code for Internet communication in the B2C sector. For online marketing is one such as online advertising, search engine marketing, e-mail marketing and advertising, affiliate marketing (and B2B) as well as Web 2.0 marketing. In online advertising, there is the display advertising (all graphic banners, etc.) and close content formats including text links and sponsorships (Content = digital content). The online Standarwerbeformen the traditional banner advertising, online special forms of advertising such as pop-unders, content Ad, Flash layer count, microsites, landing pages, but also moving image formats online Standarwerbeformen: banner advertising
Online Special advertising: pop-unders, content Ad, Flash Layer microsites, Landing Pages, moving image moving image communication formats: Viral Marketing Spot (seeding), Web TV, online video. Blog marketing, management domain portfolio. Social Media. Search Engine Marketing SEM include SEM (Search Engine Marketing - Search Engine Marketing), SEO (Search Engine Optimization - Search Engine Optimization) and SEA (Search Enginge Advertising - search engine advertising - keyword advertising). There are also e-mail marketing and advertising that is one Corporate Newsletter / stand-newsletters, online mailing and email marketing. In addition, there are Affiliate Marketing and Web 2.0 marketing so SMO (Social Media Optimization), the optimization of websites for social media services, SMM (Social Media Marketing) for example by building their own forums, communities, expert knowledge and RSS, blog, podcast , widget, Twitter and viral campaigns (memetic trigger, user-generated look), Social Advertisement, Social media and direct-to-consumer marketing: forums, chat communities that occupy thematically. Online PR Social Media PR, establishing a social media newsrooms, corporate blog, Twitter, online reputation management and online reputation monitoring are also important. Other new (interactive) media such as online TV: Online Videos and Live Streaming, Internet TV, Online Games, mobile, mobile content, online mobile: SMS Marketing, Bluetooth, rich media (video ads, animation, visual () Battery Table). Other important terms are in the Intranet / Internet: Corporate Domain, Corporate Site, portal strategy, regional, interactivity, segmentation, context-related advertising, cross branding / sponsorship, Online editing, content management, lead / lead generation / lead generation, online collaborations, usability, performance, conversion (conversion rate), user-generated content. The Future of Internet use is: the relevance of the content will decide on search results. The advertising agencies in Darmstadt and Frankfurt / M. are often experienced. Work Offline is the online marketing is a discipline of the agencies in Darmstadt and Frankfurt / M. tends to be governed. IT technology such as eye tracking, website usability / user usability, web tracking, user tracking, performance online marketing, online Guided tours and Web Controlling of course play an increasingly important role.
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