The paid disciplines of the marketing mix in marketing communications B2B / B2C include: planning, design, briefing (positioning, strategic direction, strategic marketing and trend advice.) Management, project management with project development , management and implementation. In the creation of the advertising agencies in Frankfurt / M. and the advertising agencies in Darmstadt including creation (text, text and content development, editorial, design and controlling, budgeting, media and employs the media planning. The job titles include: concept developer, copywriter, copywriters, concept designer, online editor, online writer, cross-media editorial, brand strategist, strategic planner or Stratetic Planner. Specific industry experience have agencies including online media, pharmaceutical, automotive, political communication, insurance, design-oriented companies and in the following sectors: consumer and food / consumer goods, furniture, institutions, city marketing, property marketing, services marketing, architecture , hotel and restaurant marketing, tourism / travel and transport, the association's work, personalities, media, brands / branding, strategic Communications consulting. The activities include cross-media editorial, PR and name items, customer magazines, employee magazines, association media. The agency's focus includes the Integrated Communications (across all channels), marketing mix, media mix, cross-media, corporate identity, image and branding, marketing and distribution, integrated communications, multi-channel strategy, cross marketing, briefing, design and management of marketing communications, positioning, and long-term strategic direction, advertising and media planning, marketing, sales and service management, communications and opinion research, design management and process consulting, product marketing, Advertising & Media, public relations, corporate publishing, event marketing and sponsorship. The best-known concepts Interactive include performance-oriented, usability, conversion, market segmentation and segmentation criteria, build and maintain a positive brand image is the same reputation management, increase brand awareness is the same brand awareness, involvement means inclusiveness of the user with product, high involvement means the high inclusiveness of the users with product, brand extension, hybrid buying behavior, LOHAS.
integration of decision and relevance for the target group, blockbuster products diversification, ie the range expansion, vertical integration so the themes and content make available all channels. All this is a modern, essential for the design of media-friendly content, advertising agencies in Darmstadt and Frankfurt / M. . Produce The sustainability, ie the pre-and after-care in all parts of the production is important. The Ausrrichtung by target groups: gender marketing (directed by gender), ethnic marketing (by culture) Senior Marketing (age), Jugend-/Kids-Marketing (age).
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