Thursday, January 28, 2010
Steak And Cheese Sub From Subway
The (Offline) below-the-line measures include direct marketing, CRM, mailing campaigns, Kundenbindngsprogramme, but also sales promotion (including Vkf., Sales Promotion),
dealer and consumer promotions through displays, giveaways, contests at the supermarket, etc. On Point of Sale (POS) are ambient media measures including through displays, banners, floor graphics, coffee-to-go cups, shopping cart-Poster , branded bags, logo fruits, sampling, Sandwichman, counter displays, door advertising, video boards at checkout. Packaging design. up to the below-the-line, through the advertising agencies in Frankfurt / M. Darmstadt, and includes also be controlled Sponsorship / Fundraising, fairs, concerts and conventions. The tasks include the management, stand construction, design and marketing for trade shows and events, the exhibition concept and concepts of operations for corporate, product and cultural exhibitions. In addition, assume the agencies in Darmstadt and Frankfurt / m. also functions in the PR / public relations, internal and external corporate communication, brand PR (Brand-PR) and Product Publicity / Product PR, Corporate Citizenship (Citizenship), Corporate Social Responsibility (social activity), Litigation PR (assistance with legal processes), Personality PR (PR for image building of managers, show stars, etc.), Human Relations aligned (for employees, but also their families as well as former and potential employees), Community Relations (aimed at local residents and neighborhood Environment), media relations sent (at representatives of mass media journalism as potential disseminators of public information dissemination), Biological Relations (targeted to critical discourses from the norms and values of the environmental balance sheet). Furthermore
care agencies Financial / Investor Relations (Financial Communications), this is for the circles with capital interests, such as co-owners, creditors, financial analysts, healthcare PR (Gesundheits-/Pharma-Kommunikation PR), Crisis Management (Crisis Management), Issues Management is thematic communication. The PR activities of the agencies in Darmstadt and Frankfurt / M. include press releases, PR-Artikel/Werbung (Advertorials) Press and media cooperation, with articles, press session, mailing list, creating customer magazines (Corporate Publishing), media monitoring / press clipping.
editorial Tours, Expert Round Table, press conferences, background talks, advocacy, interviews, studies / surveys. Outside B2C: Politics & Public Affairs
(Public Affairs addressed to mandate and decision-makers in politics and public administration and is in practical terms, the designation rather a confidential matter). The tasks include: monitoring, theme-making (agenda-setting), policy and position papers, arguments, conversations (lobbying), positioning, Issue managing, risk analysis and Shake Holder, labor relations produce, events, alliance formation (Coaliting-Building), Political and PR campaigns, Political Communication, Political Consulting (election campaign), Politics & Society. In addition, the communication for offices, agencies, communication for organizations, associations and Gouvernment Relations (= direct interaction with the legislature).
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