The corporate communication so CI (corporate identity designed communicative appearance) and CD includes the strategic direction, Tonality and positioning a company. Corporate Relations - the totality of the relations of the company and its environment is one of the most important goals. The eingesezten from the advertising agencies in Darmstadt / communication channels including corporate publishing (eg staff magazine), Corporate Publishing (customer magazine), Classified advertising in the online environment: Corp.. Website, newsletters, online mailing, online audio media (eg, podcast). Traditional advertising (offline) - the instruments used by the advertising agencies in Frankfurt / M. be used include Print-/Anzeigenwerbung, advertisements, advertorials, inserts printed media (newspapers, magazines, books, Sonderveröffentl., Corporate Publishing). Among the special forms of advertising include inserts, tip-ins, mega-Insert. In the field of outdoor advertising (posters) are (see also Licensing) special forms of advertising such as blow-up, etc. In the printing and promotional materials are relevant brochures, flyers, posters, catalogs. There is also the radio advertising channels with the special forms of advertising: sponsorship, competitions, single spot. TV advertising with the special forms of advertising: Split Screen, sponsorship, Single Spot, DRTV, infomercial. Communication, Advertising and marketing are increasingly important. The agencies in the region of Darmstadt and Frankfurt / M. are competent partner when it comes to advertising and communication tasks.
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